6/27/18-WHO’S RESPONSIBLE FOR SALES AT A VENUE?by Ozz on 06/28/18
*I hear a lot of venue managers and owner complain about the lack of sales of drinks or food when they provide entertainment, comedy, live music or karaoke
*Then they blame the KJ, Band or Comedians.
*The more I thought about this I had to really think about this in the terms of a salesperson
*Are they your entertainers to keep people there? Or do you think they are your salespeople?
*Your staff is your sales people
*Sure the can mention specials and encourage to spend money, but ultimately it is your staff
*Are they providing proper service? Some venues I must chase down the server
*Are the suggestive selling?
*As the manager or the owner, do you observe your staff?
*If someone is enjoying the entertainment without purchase, you have the right to refuse any service to them
*I’d love to hear your thoughts and suggestions on how to help venues increase revenue while entertainment is there.